Financial services copywriting that gets read, and gets results

Need clear wording for a complex concept?

Want to inform, educate or motivate your audience – be they customers, brokers, super fund members or financial advice professionals?

I’m a freelance financial services copywriter with over 20 years’ experience in communications and content across superannuation, investing, life insurance and financial advice.

richard@richardwaters.com

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PETER DUVALL, former Head of Marketing, Resolution Life Australasia

"Richard has worked as communications lead on a number of Resolution Life projects including customer remediation programs and tender submissions. I’ve always found him to be excellent at stakeholder management, highly organised, skilled in understanding complex issues and crafting well written communications and driven to deliver and make a difference. He’s always a pleasure to work with."

LARA WEINBERG, Head of Marketing at PPS Mutual

"Working with Richard was effortless due to his in depth understanding of the insurance and financial industries, his ability to quickly grasp our company's objectives and communicate them in a way that represented our unique company voice and deliver on time and as promised."

Financial services and other clients

AMANDA CREWS, formerly head of marketing, Suncorp Life

"Richard is conscientious, considered and a great team contributor. He always adopts a ‘customer first’ approach to content creation and has a flair for bringing otherwise mundane or technical material to life in a way that engages customers and generates results."

GIANNA THOMSON, Financial Planner, Fitzpatricks Private Wealth

"I engaged Richard to write the new content for my financial planning business website relaunch. I was impressed with his approach and very happy with the way he condensed the key messages into such concise but compelling copy. Richard is the best copywriter I've worked with because he understands financial planning."

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