This page shows a few examples of my work for corporate clients and mainstream media. Because I’ve been around for a while, some of the digital content is no longer online, but where an item still has a live online home the link is clickable to the full version.

Much of my recent work has been as communications lead for major change programs and product initiatives. Usually being for targeted customer or financial adviser audiences, the work I’ve produced on these projects isn’t in the public domain and therefore can’t be shown here.

Websites, EDMs and apps

The examples below are of recent digital copywriting projects, but my wider web and digital copy experience includes ads, blog posts, product information, SEO-optimised landing pages, text for infographics, video scripting, technical updates and sales pages.

New corporate website for Realside Financial Group

New corporate website for Realside Financial Group

I was engaged by private markets investment firm Realside to write the copy for its re-vamped corporate website realside.com.au

Campaign landing page for Colonial First State's investment partner Baillie Gifford.

Campaign landing page for Colonial First State's investment partner Baillie Gifford.

Creative copywriting for a multi-channel campaign promoting CFS's alliance with global investment manager Baillie Gifford. The campaign was a finalist in two categories of Media Week's 2021 Marketing Excellence Awards. cfs.com.au

The Australian Plus subscriber rewards program

The Australian Plus subscriber rewards program

EDM and landing page copy, banner ads, and tiles and web copy for The Australian's monthly subscriber offers.

View EDM

BT Financial Group's SMSF app

BT Financial Group's SMSF app

Jargon-free, bite-size lessons in how to set up and manage an SMSF. BT SMSF app

Articles and profiles

A Climate of Opportunity

A Climate of Opportunity

One of several white papers written for global investment manager Munro Partners explaining why climate change could be the biggest investment opportunity since the advent of the internet.

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From one-stop shop to family CEO

From one-stop shop to family CEO

A thought leadership white paper about the future of financial advice, ghost written on behalf of the founder of Fitzpatricks Private Wealth and published in Money Management.

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Client profile: Matina Jewell

Client profile: Matina Jewell

An interview with the amazing Matina Jewell for Fitzpatricks Financial Group's client newsletter.

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Whistleblowers and the war on white-collar crime

Whistleblowers and the war on white-collar crime

An eye-opening account of why so many corporate crimes go undetected, based on Macquarie University research.

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B2B and content marketing

Grey is the New Black

Grey is the New Black

A major content marketing initiative for Suncorp Super. I was responsible for strategy, agency engagement, content roll out and amplification, as well as writing many of the articles.

Investment essentials

Investment essentials

A Colonial First State educational tool to support financial advisers when explaining investment concepts and recent market returns to clients.

Read latest edition

Core-satellite investing

Core-satellite investing

A flyer outlining the principles of core-satellite investing, to help Colonial First State's financial advisers explain the concept to clients.

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Investment Growth Bonds strategy paper

Investment Growth Bonds strategy paper

One in a series of strategy guides on investment growth bonds, for CommInsure's financial advisers.

Product Disclosure Statement, Suncorp Everyday Super

Product Disclosure Statement, Suncorp Everyday Super

Award-winning short-form PDS for Suncorp Super's flagship direct product.

Read full PDS

It's all about you

It's all about you

A guide to the importance of life insurance for newly-qualified professionals, for white labelling by financial advisers accredited with specialty insurer PPS Mutual.

In Perspective

In Perspective

Online magazine for clients of Suncorp Financial Planning.

Asteron Life Professional Marketing Series

Asteron Life Professional Marketing Series

A guide for financial advisers of life insurer Asteron to help them target professional clients.

View extracts

Put Your Super to Work

Put Your Super to Work

An 'everything you always wanted to know about super' guide for clients of Suncorp's financial advisers.

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Super News

Super News

Quarterly client newsletter for Asteron Life superannuation customers.

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In Perspective

In Perspective

Print version of client newsletter for financial advisers' clients.

View sample pages

Travel and features

Pulau Ubin island, Singapore

Pulau Ubin island, Singapore

A visit to Singapore's last remaining undeveloped island, published in The Weekend Australian and wildsingapore.com

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Paris holocaust memorial

Paris holocaust memorial

A story for the Sydney Morning Herald on Paris's memorial to the victims of the Nazi deportations.

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Why do the police talk funny? (Sydney Morning Herald)

Why do the police talk funny? (Sydney Morning Herald)

I have nothing but respect for the police. But they sure do talk funny... This is one of several opinion pieces I contributed to the Herald's 'Heckler' column.

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On Fertile Ground

On Fertile Ground

Above and below the waves in Vanuatu's amazing islands. Published in the Sydney Morning Herald.

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North Stradbroke Island

North Stradbroke Island

A destination travel story, again published in the Sydney Morning Herald.

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The Pennine Way

The Pennine Way

Front page story in the Sydney Morning Herald's travel section on walking the UK's best known long distance footpath.

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The Paris Catacombs

The Paris Catacombs

Light-hearted description of a nightmare visit to Paris's City of the Dead, published in The Weekend Australian.

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Born to be Wild

Born to be Wild

Kangaroo Island story for RACQ's 'The Road Ahead' magazine.

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'Where There Is Darkness': a novel

'Where There Is Darkness': a novel

My psychological thriller, published in 2016. Learn more about 'Where There Is Darkness'