Financial copywriting and other work
This page shows a few examples from my portfolio as a finance writer for corporate clients and feature articles for newspapers. Because I’ve been around for a while, some of the digital content is no longer online, but where an item still has a live online home the link is clickable to the full version.
Websites, EDMs and apps
The examples below are of recent digital copywriting projects, but my wider web and digital copy experience includes ads, blog posts, product information, SEO-optimised landing pages, text for infographics, video scripting, technical updates and sales pages.
Trade US Shares | Bell Direct
Creative copy for new landing page, banner ad and email campaign for launch of Bell Direct's US trading service.
Grey is the New Black | Suncorp
A major content marketing initiative for Suncorp Super. I was responsible for strategy, agency engagement, content roll out and amplification, as well as writing many of the articles.
Trade more, get more | Bell Direct
New landing page and eDM series for Bell Direct’s new client membership and rewards program.
Brand launch | Tandem Securities
Web copy for Tandem Securities, a new wholesale and institutional brand launched in 2024 by Bell Financial Group.
New corporate website | Realside Financial Group
I was engaged by private markets investment firm Realside to write the copy for its corporate website upgrade realside.com.au
The next big thing? Ask Baillie Gifford.
Creative copy promoting Colonial First State's alliance with global equities manager Baillie Gifford. The campaign was a finalist in Media Week's Marketing Excellence Awards.
Subscriber rewards program | The Australian Plus
EDM and landing page copy, banner ads, and tiles and web copy for The Australian's monthly subscriber offers.
SMSF app | BT Financial Group
Jargon-free, bite-size lessons in how to set up and manage an SMSF. BT SMSF app
Insights and articles
Geared for Success | Desktop Broker
B2B insights article explaining how margin lending works, for financial advisers to use as a client educational tool.
Why US shares? | Bell Direct
Client guide to the pros and cons of directly investing in US shares.
Plain English guide to investment-speak | CFS
A jargon-free A-Z of investment terminology for Colonial First State’s super members.
Equities gearing in SMSFs | SIAA
Insights article for brokers and advisers on equities gearing options for SMSFs.
Powerful connections
White paper on the companies poised to benefit from global demand for ever greater computing power.
From one-stop shop to family CEO
A thought leadership white paper about the future of financial advice, ghost written for the founder of Fitzpatricks Private Wealth.
The future of health innovation
Investment opportunities on the new frontiers of global healthcare.
Whistleblowers and the war on white-collar crime
An eye-opening account of why so many corporate crimes go undetected, based on Macquarie University research.
Education and engagement
Why your premium has increased
Customer flyer explaining why life insurance premiums increase.
Investment essentials
An CFS resource to help financial advisers explain investment concepts and returns to clients.
Core-satellite investing
A Colonial First State guide outlining the principles of core-satellite investing.
Marketing and Product brochureware
This section shows but a handful of the literally dozens of print and online brochures, newsletters and product disclosure statements for which I wrote the content and often managed the design process. The majority were customer facing but many were for financial advisers and their clients.
Product Disclosure Statement, Suncorp Everyday Super
Award-winning short-form PDS for Suncorp Super's flagship direct product.
It's all about you
A guide to the importance of life insurance for newly-qualified professionals, for white labelling by financial advisers accredited with specialty insurer PPS Mutual.
In Perspective
Online magazine for clients of Suncorp Financial Planning.
Asteron Life Professional Marketing Series
A guide for financial advisers of life insurer Asteron to help them target professional clients.
Put Your Super to Work
An 'everything you always wanted to know about super' guide for clients of Suncorp's financial advisers.
Travel and features
Pulau Ubin island, Singapore
A visit to Singapore's last remaining undeveloped island, published in The Weekend Australian and wildsingapore.com
Paris holocaust memorial
A story for the Sydney Morning Herald on Paris's memorial to the victims of the Nazi deportations.
Why do the police talk funny? (Sydney Morning Herald)
I have nothing but respect for the police. But they sure do talk funny... This is one of several opinion pieces I contributed to the Herald's 'Heckler' column.
On Fertile Ground
Above and below the waves in Vanuatu's amazing islands. Published in the Sydney Morning Herald.
North Stradbroke Island
A destination travel story, again published in the Sydney Morning Herald.
The Pennine Way
Front page story in the Sydney Morning Herald's travel section on walking the UK's best known long distance footpath.
The Paris Catacombs
Light-hearted description of a nightmare visit to Paris's City of the Dead, published in The Weekend Australian.
'Where There Is Darkness': a novel
My psychological thriller, published in 2016. Learn more about 'Where There Is Darkness'