Financial services copywriting that's both compelling and compliant

I help product, marketing, and change managers at some of Australia’s biggest financial institutions to engage their audiences and solve their customers’ problems.

I’ve been writing about wealth management and financial advice since 2002, including a 10-year stint in marketing and product comms at an ASX top 20 financial group.

My writing has helped launch products, acquire new customers, empower super members and policyholders, deliver change programs, and help financial advisers win clients.

"I worked with Richard on a remediation program and found him to be highly engaged, talented and a team player. His capacity to translate high levels of complexity into simple messaging and communications, while always keeping the recipient in mind, was impressive. It was a pleasure to work with Richard and would gladly do so again."

Filippo Raguso, Executive Manager, People Enablement, Commonwealth Bank

My copywriter services

Web copy

Search optimised wording to inform, entertain, and convert

Case studies & profiles

Real people, real stories that capture attention and keep it

Product & marketing copy

From campaign creative to sales brochures to emails to PDSs

B2B content

Adviser support tools, white papers, product updates, strategy briefings, tenders

Feature articles

For client newsletters, trade media, blogs, in-house content platforms

Regulatory & change program comms

Product updates; change, remediation and regulatory comms; annual statements and reports

How I work with you and how I charge

Although I’m a one-man show nowadays (so no big agency overheads) I’m not yet entirely devoid of social skills and am very comfortable working in project teams or engaging legal/compliance and other stakeholders, if that’s what your project needs. Equally, I can take a brief and quietly disappear until deadline day.

At this preliminary tyre-kicking stage my reply to the generic question ‘What are your rates?’ is usually along the lines of ‘It depends on what you want done’. This not being an entirely helpful response, I can usually provide an indicative quote after just a quick chat or bullet point email. No obligation and no hard feelings if things don’t come together – above all, I’ll never start a project until everyone’s comfortable with cost, timing and deliverables.

If you’ve got a writing project or comms assignment you’d like to discuss – whether it’s just a vague possibility or red-hot urgent – please email or call me for a chat.

richard@richardwaters.com

0448 020 830

In the unlikely event you’d like to know more, my LinkedIn page also has info on my career and portfolio of work.

What I don't do

I don’t do corporate buzzwords or silly acronyms and I avoid jargon (unless I’m writing for NASA, which hasn’t happened yet, but you have to dream).

So if you think any customer deserves stuff like this, we’re probably not a good match:

“UNDER THIS NEW ALIGNED END-TO-END CAPABILITY, [COMPANY] WILL MANAGE THE FULL SALES ENGAGEMENT AND SUBCONTRACT ASPECTS OF THE FULFILMENT TO A COLLABORATIVE PARTNER. BUT WE REMAIN ACCOUNTABLE TO OUR VALUED CUSTOMERS THROUGHOUT THEIR SEAMLESS PURCHASE VOYAGE.”