Financial copywriting and other work
This page shows a few examples from my portfolio as a finance writer for corporate clients and feature articles for newspapers. Because I’ve been around for a while, some of the digital content is no longer online, but where an item still has a live online home the link is clickable to the full version.
Much of my recent work has been as communications lead for major change programs and product initiatives. Usually being for targeted customer or financial adviser audiences, the work I’ve produced on these projects isn’t in the public domain and therefore can’t be shown here.
Websites, EDMs and apps
The examples below are of recent digital copywriting projects, but my wider web and digital copy experience includes ads, blog posts, product information, SEO-optimised landing pages, text for infographics, video scripting, technical updates and sales pages.
Trade US Shares | Bell Direct
Creative copy for new landing page, banner ad and email campaign for launch of Bell Direct's US trading service.
Geared for success
Insights article explaining how margin lending works, for financial advisers to use as a client educational tool.
Trade more, get more
New landing page and eDM series for Bell Direct’s new client membership and rewards program.
Tandem Securities launch
Web copy for Tandem Securities, a new wholesale and institutional brand launched in 2024 by Bell Financial Group.
New corporate website for Realside Financial Group
I was engaged by private markets investment firm Realside to write the copy for its re-vamped corporate website realside.com.au
Campaign landing page for Colonial First State's investment partner Baillie Gifford.
Creative copywriting for a multi-channel campaign promoting CFS's alliance with global investment manager Baillie Gifford. The campaign was a finalist in two categories of Media Week's 2021 Marketing Excellence Awards. cfs.com.au
The Australian Plus subscriber rewards program
EDM and landing page copy, banner ads, and tiles and web copy for The Australian's monthly subscriber offers.
BT Financial Group's SMSF app
Jargon-free, bite-size lessons in how to set up and manage an SMSF. BT SMSF app
Articles and profiles
A Climate of Opportunity
One of several white papers written for global investment manager Munro Partners explaining why climate change could be the biggest investment opportunity since the advent of the internet.
From one-stop shop to family CEO
A thought leadership white paper about the future of financial advice, ghost written on behalf of the founder of Fitzpatricks Private Wealth and published in Money Management.
Client profile: Matina Jewell
An interview with the amazing Matina Jewell for Fitzpatricks Financial Group's client newsletter.
Whistleblowers and the war on white-collar crime
An eye-opening account of why so many corporate crimes go undetected, based on Macquarie University research.
B2B and content marketing
Grey is the New Black
A major content marketing initiative for Suncorp Super. I was responsible for strategy, agency engagement, content roll out and amplification, as well as writing many of the articles.
Investment essentials
A Colonial First State educational tool to support financial advisers when explaining investment concepts and recent market returns to clients.
Core-satellite investing
A flyer outlining the principles of core-satellite investing, to help Colonial First State's financial advisers explain the concept to clients.
Marketing and Product brochureware
This section shows but a handful of the literally dozens of print and online brochures, newsletters and product disclosure statements for which I wrote the content and often managed the design process. The majority were customer facing but many were for financial advisers and their clients.
Product Disclosure Statement, Suncorp Everyday Super
Award-winning short-form PDS for Suncorp Super's flagship direct product.
It's all about you
A guide to the importance of life insurance for newly-qualified professionals, for white labelling by financial advisers accredited with specialty insurer PPS Mutual.
In Perspective
Online magazine for clients of Suncorp Financial Planning.
Asteron Life Professional Marketing Series
A guide for financial advisers of life insurer Asteron to help them target professional clients.
Put Your Super to Work
An 'everything you always wanted to know about super' guide for clients of Suncorp's financial advisers.
Travel and features
Pulau Ubin island, Singapore
A visit to Singapore's last remaining undeveloped island, published in The Weekend Australian and wildsingapore.com
Paris holocaust memorial
A story for the Sydney Morning Herald on Paris's memorial to the victims of the Nazi deportations.
Why do the police talk funny? (Sydney Morning Herald)
I have nothing but respect for the police. But they sure do talk funny... This is one of several opinion pieces I contributed to the Herald's 'Heckler' column.
On Fertile Ground
Above and below the waves in Vanuatu's amazing islands. Published in the Sydney Morning Herald.
North Stradbroke Island
A destination travel story, again published in the Sydney Morning Herald.
The Pennine Way
Front page story in the Sydney Morning Herald's travel section on walking the UK's best known long distance footpath.
The Paris Catacombs
Light-hearted description of a nightmare visit to Paris's City of the Dead, published in The Weekend Australian.
'Where There Is Darkness': a novel
My psychological thriller, published in 2016. Learn more about 'Where There Is Darkness'