This page shows a few examples of my recent and past work both for corporate clients and mainstream media.

Because I’ve been around for a while, some of my corporate and published work is no longer online, but where a piece of content below still has a live online home, the link is clickable to the full version.

Web & EDM copy

The examples below are of digital copywriting projects from 2018, but my wider web and digital copy experience includes ads, blog posts, product information, SEO-optimised landing pages, text for infographics, video scripting, technical updates and sales pages.

New corporate website for Fiducian Financial Group

New corporate website for Fiducian Financial Group

I was engaged by ASX-listed financial group Fiducian to write all the web copy for its new 80-page corporate website fiducian.com.au

New website for Customer Crunch

New website for Customer Crunch

Customer Crunch is a dynamic, fast growing customer solutions technology company. I was engaged by the CEO to communicate its vision and drive engagement by writing all the copy for a brand new website customercrunch.com

The Australian Plus subscriber rewards program

The Australian Plus subscriber rewards program

EDM and landing page copy, banner ads, and tiles and web copy for The Australian's monthly subscriber offers.

Sales pages for Suncorp Superannuation

Sales pages for Suncorp Superannuation

Communicating the essentials of Suncorp's two flagship super funds, enabling prospects to quickly compare and convert. Suncorp Super

Articles and profiles

A few examples of recent content for client newsletters and trade media.

Advice Technology Integration, Money Management

Advice Technology Integration, Money Management

A technical article ghost written for Fiducian Financial Group's chief information officer. Read article

Client profile: Matina Jewell

Client profile: Matina Jewell

An interview with the amazing Matina Jewell for Fitzpatricks Financial Group's client newsletter. Read article

Money Management advertorial

Money Management advertorial

A partner article promoting Fiducian Group's financial advisory business technology.

Read article

B2B and content marketing

Grey is the New Black

Grey is the New Black

A major content marketing initiative for Suncorp Super. I wrote several of the articles and was responsible for strategy, agency engagement, content roll out and amplification. Visit Grey is the New Black

Balance Blog, Asteron Life

Balance Blog, Asteron Life

I inherited responsibility for life insurer Asteron Life's highly successful lifestyle blog, and initiated a content strategy review and took editorial control of all content roll out. Visit Balance Blog

Staggered Annuitisation: a guide

Staggered Annuitisation: a guide

Client CommInsure asked me to convert some highly technical case studies into a strategy paper and user guide for financial advisers. View strategy paper

Investment Growth Bonds strategy paper

Investment Growth Bonds strategy paper

One in a series of strategy guides on investment growth bonds, also for CommInsure's financial advisers.View strategy paper

Marketing and Product brochureware

This section shows but a handful of the literally dozens of print and online brochures, newsletters and product disclosure statements for which I wrote the content and often managed the design process. The majority were customer facing but many were for financial advisers and their clients.

What is Super?

What is Super?

A typical educational guide for superannuation customers.

Product Disclosure Statement, Suncorp Everyday Super

Product Disclosure Statement, Suncorp Everyday Super

Award-winning short-form PDS for Suncorp Super's flagship direct product. Read full PDS

Thinking About Retirement

Thinking About Retirement

Client guide to retirement funding options.

In Perspective

In Perspective

Online magazine for clients of Suncorp Financial Planning. Read magazine online

Asteron Life Professional Marketing Series

Asteron Life Professional Marketing Series

A guide for financial advisers of life insurer Asteron to help them target professional clients.

Put Your Super to Work

Put Your Super to Work

An 'everything you always wanted to know about super' guide for clients of Suncorp's financial advisers.

Super News

Super News

Quarterly client newsletter for Asteron Life superannuation customers.

In Perspective

In Perspective

Print version of client newsletter for financial advisers' clients.

Travel and features

Pulau Ubin island, Singapore

Pulau Ubin island, Singapore

A visit to Singapore's last remaining undeveloped island, published in The Weekend Australian and wildsingapore.com Read article

Paris holocaust memorial

Paris holocaust memorial

A story for the Sydney Morning Herald on Paris's memorial to the victims of the Nazi deportations.

Why do the police talk funny? (Sydney Morning Herald)

Why do the police talk funny? (Sydney Morning Herald)

I have nothing but respect for the police. But they sure do talk funny... This is one of several opinion pieces I contributed to the Herald's 'Heckler' column. Read article

On Fertile Ground

On Fertile Ground

Above and below the waves in Vanuatu's amazing islands. Published in the Sydney Morning Herald. Read article

North Stradbroke Island

North Stradbroke Island

A destination travel story, again published in the Sydney Morning Herald.

The Pennine Way

The Pennine Way

Front page story in the Sydney Morning Herald's travel section on walking the UK's best known long distance footpath.

The Paris Catacombs

The Paris Catacombs

Light-hearted description of a nightmare visit to Paris's City of the Dead, published in The Weekend Australian. Read article

Born to be Wild

Born to be Wild

Kangaroo Island story for RACQ's 'The Road Ahead' magazine.

'Where There Is Darkness': a novel

'Where There Is Darkness': a novel

My psychological thriller, published in 2016. Learn more about 'Where There Is Darkness'