This page shows a few examples of my work for corporate clients and mainstream media. Because I’ve been around for a while, some of the digital content is no longer online, but where an item still has a live online home the link is clickable to the full version.
Much of my recent work has been as communications lead for major change programs and product initiatives. Usually being for targeted customer or financial adviser audiences, the work I’ve produced on these projects isn’t in the public domain and therefore can’t be shown here.
The examples below are of recent digital copywriting projects, but my wider web and digital copy experience includes ads, blog posts, product information, SEO-optimised landing pages, text for infographics, video scripting, technical updates and sales pages.
I was engaged by private markets investment firm Realside to write the copy for its re-vamped corporate website realside.com.au
Creative copywriting for a multi-channel campaign promoting CFS's alliance with global investment manager Baillie Gifford. The campaign was a finalist in two categories of Media Week's 2021 Marketing Excellence Awards. cfs.com.au
EDM and landing page copy, banner ads, and tiles and web copy for The Australian's monthly subscriber offers.
Jargon-free, bite-size lessons in how to set up and manage an SMSF. BT SMSF app
One of several white papers written for global investment manager Munro Partners explaining why climate change could be the biggest investment opportunity since the advent of the internet.
A thought leadership white paper about the future of financial advice, ghost written on behalf of the founder of Fitzpatricks Private Wealth and published in Money Management.
An interview with the amazing Matina Jewell for Fitzpatricks Financial Group's client newsletter.
An eye-opening account of why so many corporate crimes go undetected, based on Macquarie University research.
A major content marketing initiative for Suncorp Super. I was responsible for strategy, agency engagement, content roll out and amplification, as well as writing many of the articles.
A Colonial First State educational tool to support financial advisers when explaining investment concepts and recent market returns to clients.
A flyer outlining the principles of core-satellite investing, to help Colonial First State's financial advisers explain the concept to clients.
This section shows but a handful of the literally dozens of print and online brochures, newsletters and product disclosure statements for which I wrote the content and often managed the design process. The majority were customer facing but many were for financial advisers and their clients.
A typical educational guide for superannuation customers.
Award-winning short-form PDS for Suncorp Super's flagship direct product.
A guide to the importance of life insurance for newly-qualified professionals, for white labelling by financial advisers accredited with specialty insurer PPS Mutual.
Online magazine for clients of Suncorp Financial Planning.
A guide for financial advisers of life insurer Asteron to help them target professional clients.
An 'everything you always wanted to know about super' guide for clients of Suncorp's financial advisers.
Quarterly client newsletter for Asteron Life superannuation customers.
Print version of client newsletter for financial advisers' clients.
A visit to Singapore's last remaining undeveloped island, published in The Weekend Australian and wildsingapore.com
A story for the Sydney Morning Herald on Paris's memorial to the victims of the Nazi deportations.
I have nothing but respect for the police. But they sure do talk funny... This is one of several opinion pieces I contributed to the Herald's 'Heckler' column.
Above and below the waves in Vanuatu's amazing islands. Published in the Sydney Morning Herald.
A destination travel story, again published in the Sydney Morning Herald.
Front page story in the Sydney Morning Herald's travel section on walking the UK's best known long distance footpath.
Light-hearted description of a nightmare visit to Paris's City of the Dead, published in The Weekend Australian.
Kangaroo Island story for RACQ's 'The Road Ahead' magazine.
My psychological thriller, published in 2016. Learn more about 'Where There Is Darkness'