This page shows a few examples of my recent and past work both for corporate clients and mainstream media.
Because I’ve been around for a while, some of my corporate and published work is no longer online, but where a piece of content below still has a live online home, the link is clickable to the full version.
The examples below are of recent digital copywriting projects, but my wider web and digital copy experience includes ads, blog posts, product information, SEO-optimised landing pages, text for infographics, video scripting, technical updates and sales pages.
I was engaged by ASX-listed financial group Fiducian to write all the web copy for its new 80-page corporate website fiducian.com.au
Customer Crunch is a dynamic, fast growing customer solutions technology company. I was engaged by the CEO to communicate its vision and drive engagement by writing all the copy for a brand new website customercrunch.com
EDM and landing page copy, banner ads, and tiles and web copy for The Australian's monthly subscriber offers.
Communicating the essentials of Suncorp's two flagship super funds, enabling prospects to quickly compare and convert. Suncorp Super
A few examples of recent media and newsletter content.
An 'explainer' article for Macquarie University's online magazine The Lighthouse.
A technical article ghost written for Fiducian Financial Group's chief information officer.
An interview with the amazing Matina Jewell for Fitzpatricks Financial Group's client newsletter.
An eye-opening account of why so many corporate crimes go undetected, based on Macquarie University research.
A major content marketing initiative for Suncorp Super. I wrote several of the articles and was responsible for strategy, agency engagement, content roll out and amplification.
I inherited responsibility for life insurer Asteron Life's highly successful lifestyle blog, and initiated a content strategy review and took editorial control of all content roll out.
Client CommInsure asked me to convert some highly technical case studies into a strategy paper and user guide for financial advisers.
One in a series of strategy guides on investment growth bonds, also for CommInsure's financial advisers.
This section shows but a handful of the literally dozens of print and online brochures, newsletters and product disclosure statements for which I wrote the content and often managed the design process. The majority were customer facing but many were for financial advisers and their clients.
A typical educational guide for superannuation customers.
Award-winning short-form PDS for Suncorp Super's flagship direct product.
Client guide to retirement funding options.
Online magazine for clients of Suncorp Financial Planning.
A guide for financial advisers of life insurer Asteron to help them target professional clients.
An 'everything you always wanted to know about super' guide for clients of Suncorp's financial advisers.
Quarterly client newsletter for Asteron Life superannuation customers.
Print version of client newsletter for financial advisers' clients.
A visit to Singapore's last remaining undeveloped island, published in The Weekend Australian and wildsingapore.com
A story for the Sydney Morning Herald on Paris's memorial to the victims of the Nazi deportations.
I have nothing but respect for the police. But they sure do talk funny... This is one of several opinion pieces I contributed to the Herald's 'Heckler' column.
Above and below the waves in Vanuatu's amazing islands. Published in the Sydney Morning Herald.
A destination travel story, again published in the Sydney Morning Herald.
Front page story in the Sydney Morning Herald's travel section on walking the UK's best known long distance footpath.
Light-hearted description of a nightmare visit to Paris's City of the Dead, published in The Weekend Australian.
Kangaroo Island story for RACQ's 'The Road Ahead' magazine.
My psychological thriller, published in 2016. Learn more about 'Where There Is Darkness'