Making the complex clear and the clear compelling

Hello. This is where I talk about one of my least favourite subjects, i.e. myself. But here goes.

I’ve written professionally for over 15 years, including 10 years in-house with a major financial services group, where I created marketing content to generate brand awareness, customer engagement and business results.

In that time I myself hired copywriters, designers and creative agencies. I understand what product, marketing and project teams generally want from an outsourced writer (and crucially, what they don’t), especially when things are frantically busy or when deadlines are of the “Holy s**t!” variety.

I now specialise in financial services writing, but not to the exclusion of all else. Recent clients have also included a tech start-up, a leading metropolitan university, and The Australian newspaper’s marketing division.

What I do

Web copy

Search optimised wording to inform, entertain, and convert

Case studies & profiles

Real people, real stories that capture attention and keep it

Product & marketing copy

From campaign creative to sales brochures to emails to PDSs

B2B content

White papers, product and technical updates, strategy briefings, tenders

Feature articles

For client newsletters, trade media, blogs, in-house content platforms

Stakeholder & customer comms

Product and legislative updates, project comms, annual statements and reports

If you’ve got a writing project you’d like to discuss, or would like to learn more on how I could help you get your message across, please get in touch.

richard@richardwaters.com

And if you’re close to central Sydney, I’m happy to meet in person for a chat. Coffee might even be on me.

What I don't do

I don’t do corporate buzzwords or silly acronyms and I avoid jargon (unless I’m writing for NASA, which hasn’t happened yet, but you have to dream).

So if you think any customer deserves stuff like this, we’re probably not a good match:

“UNDER THIS NEW ALIGNED END-TO-END CAPABILITY, [COMPANY] WILL MANAGE THE FULL SALES ENGAGEMENT AND SUBCONTRACT ASPECTS OF THE FULFILMENT TO A COLLABORATIVE PARTNER. BUT WE REMAIN ACCOUNTABLE TO OUR VALUED CUSTOMERS THROUGHOUT THEIR SEAMLESS PURCHASE VOYAGE.”