Hello.

I’ve been a professional writer for over 15 years, with a background in property and finance.

I spent ten years in various marketing and content strategy roles with an ASX top 20 financial services group, where I specialised in creating wealth management content to grow brand awareness, customer engagement and business results.

I myself have hired and managed lots of writers and creative agencies. I understand what product, marketing and project teams want from an outsourced copywriter (and crucially, what they don’t), especially when things are frantically busy, or when stakeholders are going berserk, or when deadlines are of the “Holy s**t!” variety.

I know my way around the financial services landscape in Australia, and enjoy the challenge of writing copy that won’t send Legal and Compliance into a mad panic but that customers might still actually want to read.

Testimonials

JULIE HARGRAVE, Head of Marketing & Communications, Fiducian Financial Group

"Richard has been an efficient and reliable resource to work with, to say the least. We needed to bring in a copywriter who could ramp up instantly and deliver high-quality web content very quickly. Richard did all that and more, in a very responsive, thoughtful and professional style. I wouldn’t hesitate to recommend him as he is creative and versatile, and adapts very well to the needs of his clients."

ALIX GILLETT, Loyalty Marketing Executive, The Australian

"We engaged Richard to write the digital creative copy for our monthly subscriber rewards program. We were delighted with Richard’s precise response to our creative brief and the quality of work he produced. He was always quick to respond and reliable at meeting our tight deadlines. Our overall experience of working with him was excellent. I’d highly recommend Richard as a creative and reliable copywriter."

DR CHRISTINA IGASTO, Director of Digital Transformation & Innovation, Customer Crunch

"It has been a great pleasure to work with Richard. He brought his excellent copywriting skills to bear helping us with our content for our website. In addition, his positive and his solution oriented attitude demonstrate his professionalism."

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