Financial services content that gets read, and gets results

Need clear wording for a complex concept?

Want to tell your brand ‘story’ so it reads like a compelling narrative and not a set of dreary corporate facts?

Need to educate, motivate, reassure or entertain your audience?

It’s all too easy for businesses to over-complicate their messaging and alienate their readers. But it doesn’t have to be that way.

I help organisations big and small to tell their stories, engage their audiences and solve their customers’ problems.

I’m a Sydney-based freelance financial services copywriter with 15+ years’ experience converting specialist and technical material into communications more fit for human consumption.

richard@richardwaters.com

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FILIPPO RAGUSA, Executive Manager People Integration at Commonwealth Bank

"I worked with Richard on a remediation program and found him to be highly engaged, talented and a team player. His capacity to translate high levels of complexity into simple messaging and communications, while always keeping the recipient in mind, was impressive. It was a pleasure to work with Richard and I would gladly do so again."

JULIE HARGRAVE, Head of Marketing & Communications, Fiducian Financial Group

"Richard has been an efficient and reliable resource to work with, to say the least. We needed to bring in a copywriter who could ramp up instantly and deliver high-quality web content very quickly. Richard did all that and more, in a very responsive, thoughtful and professional style. I wouldn’t hesitate to recommend him as he is creative and versatile, and adapts very well to the needs of his clients."

GIANNA THOMSON, Financial Planner, Fitzpatricks Private Wealth

"I engaged Richard to write the new content for my financial planning business website relaunch. I was impressed with his approach and very happy with the way he condensed the key messages into such concise but compelling copy. Financial planning has a unique story to tell and I've worked with a few copywriters to help convey this message - Richard is the best I've worked with because he understands financial planning. I’m very pleased with the result."

I've written for: